Hey, this is important

I’ve started to see the phrase “hey, this is important” whenever some automated system wants me to do something. It did catch my attention at first, but as with all such discoveries, it will be overused and lose its power.

This cycle seems to be happening more quickly these days. Some marketer, trying to manipulate people, finds a new concept or phrase that increases clicks and attention to whatever they are peddling. You’ve seen them all, from old banner ads where you “shoot the bird”, to “one weird trick.” If it works, it is adopted everywhere, and our collectives eyes learn to slide right past it.

That’s why google and facebook and yelp want to put your friends into ads. I fear the consequence of this trend, will I learn to ignore my friends?

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